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March 16, 2021

minutes read

6 Free Digital Marketing Tools for Small Businesses

Businesses today need to have an online presence to attract customers and get ahead of the competition.

However, simply having a presence online is not enough. Businesses also need to make sure that their target audience can easily find them online.

The hard work does not end here, though. Once your target audience is on your website or social media pages, you need to keep them there long enough for them to become leads or even customers.

A great way to do that is using digital marketing tools.

Whether you’re a small marketing agency, a service provider, or an affiliate marketer, you need digital marketing tools to get more clients. 

These tools can benefit pretty much any business by helping them get to the next level. So, let’s dive into the 6 free digital marketing tools that can benefit small businesses today.

Constant Contact

The first tool on the list that you can use to grow your business is Constant Contact. This tool allows you to collect emails and people’s contact information. It is an email marketing tool that can be pretty handy for many small businesses today.

If you think email marketing does not work anymore, you could not be further from the truth. Do not overlook email marketing whether you're trying to get more sales, are an affiliate marketer, or are thinking about launching a product in the future.

No matter what your reason, Constant Contact is the go-to email marketing software you can use to grow your business. Now, there are other options out there too, like Mailchimp, but Constant Contact lets you capture emails and automatically send emails to your list. So, the power of email marketing is astronomical with Constant Contact. Morningbrew, an email newsletter, exemplifies the power of email marketing.

The company had grown so much in the past few years that Business Insider decided to buy it for 75 million dollars. This is just an email newsletter. So, imagine how impactful and powerful an email marketing tool like Constant Contact can be for growing your small business? It is unfathomable.

SEM Rush

The next tool on the list is SEMRush. It is a great tool to have if you are looking to boost your website traffic. Maybe, you want to start ranking in Google, or maybe you want to start getting traffic to your website.

No matter the case, if you're looking to build a solid website, then you need to find a way to get more search traffic. SEMRush is a great tool for that.

This tool is not built to assess the performance of a website; Google analytics and Google search console do that job instead. The purpose of using SEMRush is to spy on competitors and find out search-related information about them. Here is an example to help walk you through the benefits of SEMRush for websites and search engine optimization.

These are screenshots of the SEMRush dashboard. NerdWallet has used an example here for competitor analysis. So, I searched for them using SEMRush, and these are the results I got. Their average traffic estimated by SEMRush is just over 21 million people going to the site.

If you want to run ads for that traffic, it would help for you to look at the different types of information provided by SEMRush about the top keywords of NerdWallet and their Google ranking. From the results in SEMRush, we find that NerdWallet is getting a lot of search traffic.

The top paid keyword for NerdWallet is a mortgage calculator. More than 4 million people are finding NerdWallet through this keyword each month. Other top keywords that people are finding NerdWallet through include ‘car insurance’, ‘how much house can I afford’, ‘mortgage payment calculator’, and ‘auto insurance’.

If your target audience is the same as NerdWallet, then you can use this information to try to compete with a websites like this.

Additionally, you can use SEMRush to build your website and get it ranked on Google for your targeted keywords. You can also use SEMRush to analyze other competitor information like advertising, social media, backlinks, and content marketing. It provides you with everything you need to know to be competitive online.

Google Analytics

The next tool on the list is Google Analytics. As a small business owner, you need to start connecting your site to Google analytics. If you're not doing this, you're missing out on a lot.

Not only is Google Analytics free to use, but it also provides you with a lot of data and information that allow you to understand things like:

  • Why are people leaving your website early?
  • What is your bounce rate?
  • How long are people sticking around on your website?
  • Are visitors to your website going from one of your articles to another?

Google Analytics provides you with all this information so that you can take the necessary steps to keep people on your website for longer periods. Google Analytics helps you understand your audience including by providing information related to their demographics, such as:

  • Where are they located?
  • Are they all in the United States?
  • Are they in a different country?
  • What is their gender?
  • What is their age? Etc.

You get so much critical information from Google analytics that using it becomes almost essential. It allows you to get in-depth about visitors, and it's easy to connect to your website. So, using Google Analytics is a no-brainer for people looking to grow their small businesses. If you want to get the most out of this digital marketing tool, you should make sure that you connect Google Analytics to your Google Ads.


Social media is often overlooked by many small business owners today. That is largely because it's viewed as a time-consuming activity. Most small business owners do not have the time to plan or schedule what they are going to tweet on Twitter or post to Facebook. Fortunately, there is no need for that anymore. There is a solution that can help you get around this.

The solution that I am referring to is Lately. You can use Lately to schedule posts in bulk, but the magic behind it is that it has an AI-powered algorithm. So, you can drop in links from all your entrepreneur magazine articles, drop-in videos from YouTube, or if you've written content that lives on your blog, you can drop all this content into Lately. The AI-powered algorithm of Lately will then spit out content that's already pre-written for you, and with a couple of clicks, you can just schedule that out to all of your social networks. How amazing is that?

Before you start bulk uploading to Lately, make sure you link your social media strategy to lead generation.


The next tool on the list is Canva; this is a great little tool that I have been using for a few years now. It is like a graphic design tool built specifically for people with limited or no graphic design skills or knowledge.

If you’re not a creative person or unskilled with Adobe products like Photoshop and Illustrator, then Canva can help you create some great designs.

The best thing about Canva is that it is a simple drag and drop tool that you can use to build different illustrations.

For instance, if you want to make a graphic for your website, you can just do it on Canva very quickly. I have used Canva myself to create graphics for our social media pages.

One of the coolest parts about it is that it is all online. If, for example, you don't have your computer and go over to a friend's house to do some type of illustrations or want to put a graphic together for a social media post, you can just log into Canva on any computer in the world, get to your account, and access all of your files there.

Another great thing about Canva is that it is free. There are some paid options, but I have never paid a cent to Canva, and I have been using this tool for a few years now. So, it's a great tool to explore if you are looking for an easy way to create illustrations or artwork, especially if you're not very skilled and you want a simple solution for that.


The sixth and final free digital marketing tool for small businesses that I would like to recommend is HubSpot. The reason I recommend HubSpot is that it can help you to take your digital marketing to the next level.

Why? Because people who are looking for this type of marketing tool are generally marketing agencies with 50 to 200 employees. A lot of them use HubSpot, so it must have some key advantages.

If your business is a one-man show, and you're making something like 2 000 dollars a month from your company, HubSpot might not be the right tool for you. However, if you are looking to take your business to the next level without having to hire people from outside to promote your offering, then you would want to check out HubSpot and give it a try.

HubSpot comes with a free trial, so you can try it out to see whether it is worth the price it costs. However, as you will find, HubSpot has many different options to take your marketing to the next level. For example, it comes with basic tools for marketing and different options for creating landing pages.

Furthermore, HubSpot has tools for list segmentation, email marketing, and ad retargeting, which can be extremely useful for large-scale marketing projects. Additionally, there are options like customer relationship management that help to boost sales. It allows you to focus on your sales and improve customer service.

HubSpot isn’t for everyone who is looking to grow their business. Still, it is recommended to people with an in-house marketing team who do not want to hire people from outside for marketing or those who run their business alone and want to do all the marketing themselves. You will find HubSpot very useful, especially if you are looking to scale your marketing efforts and business.

Final Word

There you have it—6 free digital marketing tools that can help small businesses to grow. I hope you found some value in these digital marketing tools for small businesses. These are just a few of many tools you can use to effectively market and grow your business online. More tools that can help small businesses get the most out of their digital marketing will be shared here in the coming months. So, make sure you keep following this blog for more posts.

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Jaimi Saunders

Need a Digital Marketing Agency that Maximizes Customer Value and Lower Cost Per Acquisition?

I’m the founder of Keystone Ad Agency and we help small businesses optimize their media strategy to lower cost while increasing revenue.

Questions? Contact me at KeystoneAdAgency.com

J'aimi M Saunders

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