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March 23, 2021

minutes read

7 Tips for Improving Engagement on Social Media

The more you engage with people on social media, the more likely they are to see your content. When people see your content on social media, they will be more curious about what you offer. When people are more inquisitive about your offerings, they are more likely to buy from you. It all begins with engagement on social media.

The importance of engaging on social media is unquestionable. Therefore, you should look for ways to improve your engagement on social platforms. It will benefit you in more ways than you expect. Social media engagement can be the launching pad you need for your personal brand or business.

With this in mind, I provide you with proven strategies to hack your way through those news feeds on social media and get more exposure. Here are 7 tips to improve engagement on social media and get more eyeballs on your business.

Post Consistently

Posting consistently is non-negotiable. You’re killing your organic reach by not posting consistently on your social media pages.  Here’s a secret: Social media networks reward you for posting consistently. This means that the more consistently you post on a social network, the more they will show your content organically.

It’s a no-brainer to post consistently every single day on the social media platforms that you want to be found on because it’s free exposure.

If you're struggling with posting consistently, then I would recommend using software that can automate this task.  If you don't have time to create graphics or don't know what or when to post, the software will provide you with a marketing calendar that tells you what to post and when to post it. And that is not all.

It also provides you with content and graphics where you can add your logo for full customization. You can add statuses by simply entering personalized information for your business, making it so easy to post consistently, get more organic engagement, and reach more people.

Leverage Your Personal Profile

Most business owners have a personal profile where they interact with friends and family. This is in addition to a business profile that represents their business or their brand. I use a peanut butter and jelly analogy to explain the importance of using both in tandem with one another.

Peanut butter and jelly taste great individually. However, when you mix them together, the magic happens.

In the same way, your personal profile and business profile work fine on their own. However, using one to bring more exposure to the other will reap rich rewards.

For instance, you can leverage your personal profile to bring more exposure to your business. It is not necessary to do this every day, but you would want to intermingle the two every now and then. When you share a business post on your personal Facebook page, the reach of your business page will go up if you get some interaction on your personal profile from that shared status.

This happens because the post on your business page is now in front of your personal network and getting more traction. And if your friends and family love you (and even if they don't), they will hopefully leave you a comment or engage with that post in some way.

This results in two things. First, the original post on your business page now gets better exposure and reach. Secondly, when your friends and family or even business associates interact with that post on your personal profile, their friends and their friends and their friends and so on will see your post in their newsfeed. This will increase the exposure of the original post and your business significantly.

If you've ever been on Facebook, you've surely seen updates on your feed before where John Smith commented on Sally's post. Such posts get great exposure because you've simply shared from your business page to your personal profile, making it a fantastic peanut butter and jelly sandwich hack.

Be an Active User

Social networks know you well. They know if you're one of those passive scrollers: users who only scroll through posts but never leave any comments. When you see everything on social media but don’t engage in it, that tells social networks that you’re a passive user.

When a social network sees you as a passive user, they are unlikely to show your stuff when you finally post something or leave a comment on a post.  Let me explain this using my own example.

Before posting something on social media, I like to engage on it first. That means I am an active user for 10 to 15 minutes before I post anything. I'll comment on people's profiles that I want to leave thoughtful comments for, maybe people that I'm inspired by or people that I think might be a good fit for my programs. I just want to get in front of such people and start a conversation.

The reason I am active for 10 to 15 minutes before posting on social media is that when I post my content, the people I engage with are most likely to see it.

If you're going to post a new program, a new product, or something that you know your friends or people in your network are a perfect candidate for, start interacting and engaging with their content before posting your offer.

When you eventually post your offer, the social network will show it to people you were interacting with because it sees them as people who like to engage with you or your content. This is a simple social media engagement hack, but it can bring great exposure to your business.

Comment and Interact as Your Business

The next tip is commenting and interacting as your business. This works wonderfully on Twitter, Facebook, and even Instagram. What you need to do here is leave thoughtful comments on these different social media platforms using your business’s profile.

You need to dedicate a few minutes each day to comment on posts of industry influencers or other businesses/people that offer similar products to what you sell. When you engage with such people on social media by posting thoughtful comments on their posts using your business page, you encourage them to click on your profile. This allows your business to get in front of them. The more comments you leave on posts of industry influencers or similar businesses, the more likely they are to engage with your content.

This works well on social media because if you're commenting as your business, that post goes in front of your network. And when someone in your network comments on it, other people are going to be drawn in. This way, you're going to get exposure to your audience, their audience, and the original poster’s audience. Your business will be in front of all these people, allowing you to draw in and attract more people to your business.

Invite People to Talk

You need to be social on social media. Sounds like a no-brainer, right? You would be surprised to know that only a few people pay heed to this.

When you're creating your social media posts and statuses, you must leave them open to people. This means inviting people to engage with you, talk with you, and be a part of the conversation. Let me give you an example.

Imagine you have two posts on Facebook that you have posted on the same day. Let’s call them Post A and Post B. Post A is a post that you simply share on your Facebook page without any clear call-to-action (CTA). People can see the post, but they are not certain whether their opinion on the topic matters.

On the other hand, you ask people to leave comments or share their thoughts regarding Post B. Unlike Post A, there is a clear call-to-action here. So, which post do you think people are more likely to engage with? Of course, it is Post B! This is because it invites people to talk, share their opinions, or provide suggestions that could prove valuable to your business.

You’re telling people that they ‘matter’. When people are made to feel this way on social media, they are more likely to engage with the person/business that is responsible for it.

So, don't be closed off on social media and don’t avoid talking to people. Instead, encourage them to interact with you. This is going to get you a lot of engagement on your social media.

Use the Power of Comments ‘Bumps’

This is a great tip to increase exposure on social media.  You need to understand that your social media posts have a short lifespan. This is because there's so much content coming into the newsfeed every single day that social networks can only give limited ‘airtime’ to every post.

As each post has a limited lifespan, you need to learn how to leverage this to get more engagement. Let me explain this.  Each post on social media gets about twenty minutes where the algorithms will measure how successful that post is.

If the post starts to get a lot of interaction initially, you'll see that most people will like it and comment on it. This is the reason I like to wait until about twenty minutes of posting something on social before taking any action.

If I get some good comments on the post, I don’t comment right away. Instead, I wait because I want to get as much organic exposure as I can with that first post. Then right before the post lifespan is up, I'll start responding to the people that comment on the post. This is called a comment bump.

It bumps those posts back up in the news feed, allowing them to be seen by more people and create conversations. You can leverage the timing of your comments and your responses so that you can reach them. You will get in front of the network of people you engage with on the post. This will allow your comment and post to be seen by more people, increasing exposure.

Leverage Facebook Groups

You have different assets that you can use and should use to increase your social media engagement. Facebook groups are one such asset. Sharing your business content on Facebook groups is a great way to increase the exposure of your posts and get more people to engage with them.

However, before posting anything on a Facebook group, make sure you read their rules. There are always rules for posting on groups; you don't want to be the person who does not read the rules and gets banned.

However, this should not discourage you from leveraging Facebook groups to share your posts from your business pages.  If you have a business post, then you must share it on a Facebook group that allows sharing. When you share posts on Facebook groups, you automatically increase their exposure, allowing them to be seen by more people.

If the people in that group interact with that piece of content, navigate to your business page, and start engaging on more of your posts, what do you think will happen? You will get engagement bumps. The posts will bump back up into the newsfeed of everyone who’s interacting on it. This will allow your posts to get in front of the network of the group members who comment on them. Therefore, you snowball the amount of engagement that you're going to get.

There you have it—seven social media engagement hacks that you can use right now in your business to start getting more engagement. Let us know on our which engagement hack you think will work best for your business.  We would love to hear from you.

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Jaimi Saunders

Need a Digital Marketing Agency that Maximizes Customer Value and Lower Cost Per Acquisition?

I’m the founder of Keystone Ad Agency and we help small businesses optimize their media strategy to lower cost while increasing revenue.

Questions? Contact me at KeystoneAdAgency.com

J'aimi M Saunders

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